You’ve probably been hearing quite a bit about GDPR lately, and we wanted to let you know that rezora is GDPR compliant. We also wanted to give you a quick breakdown of what it is, what we’re doing to make sure we’re compliant and what you can do to make sure you’re GDPR ready!
What is GDPR?
GDPR, or, General Data Protection Regulation is a new set of rules and regulations for personal data protection. The EU is issuing these regulations in order to make sure people have more personal protection over their data.
When does GDPR go into effect?
GDPR goes into affect May 25, 2018.
What is rezora doing to make sure we’re compliant?
Since rezora specializes in the unique relationship between marketing directors, agents, and an agent’s contacts, we’re taking a multi-faceted approach to ensure that we’re GDPR compliant. We’re taking steps to ensure that your email metrics that you have worked so hard to achieve are preserved while providing a path for everyone to view or delete their data, if they choose to do so.
This includes:
- The ability for agents to view (and delete if they wish) their personal information associated with their rezora account
- A new link at the bottom of emails where a contact is able to view (and delete if they wish) their personal information associated with their send history through rezora
- A message to agents, upon import of new contacts, reminding them of the explicit permissions that GDPR requires for gathering contact’s data and subsequently, marketing to them
What does this mean for me?
The best thing you can do to make sure you’re GDPR compliant is to make sure you’re aware of / familiarize yourself with these changes. Here are some things you must be able to do:
• Provide an updated and accurate privacy statement / policy.
• Know the source of your information: If you’ve obtained information about a contact, how did you get it? And, are you sharing it anywhere?
• Protect the individual’s rights: For example, if a person would like you to delete their personal information – you must be ready and able to do so. Individuals can ask you to access and correct errors, delete personal data, object to processing it – or export it.
• Always have consent: You should know how you obtain, keep and manage consent and whether you need to make any changes.
• Provide Data: If you’re processing a company’s or an individual’s data, you must be able to provide that data to them in a timely (1 month) and free method. A company/individual may also be able to ask you to stop using or processing their data.
If you’d still like some more information, we love this article: 6 Myths about the GDPR and Email Marketing Debunked
You can also refer to the EU’s official site for Key Changes and FAQs.
https://www.eugdpr.org/key-changes.html
https://www.eugdpr.org/gdpr-faqs.html
