Your previous customers are your most important source of business, hands down. Not only are your clients likely to consult you for their next purchase, but they’ll also spread the word. Previous buyers, referrals and word of mouth account for up to 60% of your business. Let’s look at some more facts:
Outbound engine tells us:>
84% of sellers would use their agent again, and recommend their agent to a friend
88% of buyers would use their agent again, and recommend their agent to a friend
78% of consumers believe companies who use custom content want to create good relationships
This tells us that:
- Your past clients are by far the most important group when it comes to your prospects
- Inbound Marketing, and more importantly, custom emails are a crucial element of your Marketing Strategy
- In order to use this to your advantage and actually yield results, you must use these facts as fuel and make it your top priority to stay front of mind with this group through regular communication.
How can I ensure I’m practicing this?
Great question. Here at rezora, we can’t stress how much we believe in the importance of staying front of mind as one of the healthiest ways to generate business. So, as part of our commitment to this, we’re rolling out a Holiday/Seasonal Engagement Campaign that automatically lets you stay in communication with your contacts.
The best part? It’s free within your account. We look at each of these templates as a new way to increase customer engagement. They’re a low effort and practical way to generate business without sounding like a broken record. What better way to start (or hopefully, continue) engaging your most important source of business than with great, free templates!? We can’t think of any.
Click here to get started!
