With all the marketing emails an agent or marketer will send in their career, it’s more than likely a little inspiration will be needed from time to time. These examples are a great place to start to get your creative energy flowing, plus resources for even more good emails.
Listing Marketing
Do your beautiful properties justice with beautiful marketing.
General Listing
A classic design features a dark background and layered images – make sure it stays readable! |
Swap the tea images for property photos for a gallery style email. |
Similarly, swap the imagery for a creative layout for your next listing email. |
Your next Open House email should feature a calendar graphic. |
Open House Guide
Get creative with your layout and feature one big property with a grid of others. |
Branch out from your usual shapes and throw in some color and banners. |
Content Marketing
All types of templates for all types of content marketing.
Stationery
This creative stationery is perfect to add a little visual flair to your next personalized email. |
Organize your stationery into different “buckets” to make for easy reading. |
High resolution images are great for drawing attention, so use one as a background! |
It’s snail mail within email – a simple way to say “Hey!” and deliver your message. |
Invert the colors of your design to help it stand out. Make sure you keep it readable! |
Keep it simple, and stay text-heavy with a bright accent color for a timeless email. |
New Agent
A simple agent announcement featuring a testimonial is the perfect introduction. |
Add a fun text element for visual appeal – bonus points if you include a testimonial! |
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Newsletters
Rifle Paper Co. brings us a fun, graphic rendition of your typical newspaper. |
This fun newsletter is sure to stand out amongst the others in the inbox. |
Use a large, high-resolution (not too high!) to encourage scrolling to the rest of your content. |
This text & image layout is perfect to turn into a testimonial row for your emails. |
The colorful graphics featured in this template can link to anything (ex: Featured Listings)! |
A border and simple text-over-image makes this template a clean, easy read. |
Take a note from Starbucks and use imagery to your advantage (just don’t forget the alt text). |
This template is a great example of using space (well) to create a professional design. |
The arrows used in this design create a natural flow from top to bottom. |
This template is classy and clean, and effortlessly communicates sophistication. |
This print template can be repurposed to create a grid-style email. |
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Event Invitation
Emulate invitations from the good ol’ days with this envelope design. |
Highlight the weekend of your event, fill in details, and send away! |
Entice your audience with coffee and donuts and a big, fancy headline. |
Market Report
This graphic makes lots of complex information easy to digest. |
If you have lots of data to share, this is the email template for you. |
Brand Awareness
This image-heavy email paints the picture of your brand for effective brand marketing. |
Just add someone to your mailing list? Don’t hesitate to introduce yourself. |
It’s an envelope and an arrow to guide the eye to the rest of the email. |
Tell ’em exactly who you are and why they should pick you with this brand template. |
Add some signature color to your welcome email – not to mention imagery. |
Put a play button over an image of your video to encourage clicks and plays. |
This is the perfect email to simply capture what your brand is about. |
Add some color and personality with this fun welcome template! |
Create a casual and approachable rapport with this graphic template. |
Let your reader get to know you with little snippets of already-existing content. |
This text-heavy template adds some personalization with a note straight from the CEO. |
Ever on brand, this clean and simple KonMari email sets readers up for what to expect. |
A lot of personality in so little color! Don’t be afraid to use some expressive punctuation. |
These cohesive graphics make for a fun and easy read while educating your audience. |
Holiday & Seasonal
A few holiday designs, plus a list of dates for key holidays.
Christmas/Holiday Season/Mother’s Day
Do something different and industry-related to win a spot in the ‘Bookmarked’ tab. |
This design subtly entices the eye to follow the tree down to your messaging. |
Get creative with your design assets and inverse those colors. |
The consistent garland border instantly adds a little *extra* to this email. |
Fun and practical! This design doubles as a tutorial and a unique marketing email. |
This design can be used for a lot of holidays – just pick your word and decorate accordingly! |
A master list to refer to next time you get ready to schedule your holiday campaign:
Jan 1 – New Year Day
Jan 21 – MLK Jr. Day
Feb 14 – Valentine’s Day
Feb 18 – Presidents’ Day
March 17 – St. Patrick’s Day
April 22 – Earth Day
May 5 – Cinco de Mayo
May 12 – Mother’s Day
May 27 – Memorial Day
June 16 – Father’s Day
July 4 – Independence Day
September 2 – Labor Day
October 14 – Indigenous People’s Day
October 31 – Halloween
November 11 – Veterans Day
November 28 – Thanksgiving
December 25 – Christmas Day
December 31 – New Year’s Eve
Itching for more inspiration?
We’ve got you.
- Really Good Emails Pinterest
- Campaign Monitor’s Best Email Marketing Campaigns
- Canva’s Pinterest
- Email Design Board
- Stripo Email Templates
- Bonus: Just Great Copy for when you’re facing writer’s block & Hubspot’s Real Estate Email Templates for when you’re searching for the best way to reach out.
FAQ:
1. Beyond aesthetics, what are some practical ways to improve my email open rates and click-throughs?
Remember, a captivating design needs a strong foundation! Firstly, your subject line is your billboard. Keep it concise, pique curiosity, and offer a hint of the value within. Next, make sure your “from” name is recognizable and trustworthy. Once they open it, deliver on the promise of your subject line with relevant content and a clear call to action. Whether you want them to book a showing, read a blog, or download a guide, make it incredibly easy for them to do so. And lastly, track your data! Most email platforms offer analytics – see when people tend to open your emails and tailor your send times accordingly.
2. How can I adapt these general design examples to the specific needs of real estate emails?
Let’s focus on the heart of what you’re selling: the homes and the lifestyle around them. High-quality photography is essential for showcasing a property – use those bright, captivating images as the hero of your emails. Embrace white space to create a sense of elegance and let your beautiful visuals take center stage. Think of color psychology when choosing your accents and fonts. Blues and greens often evoke a sense of tranquility, aligning with the emotional pull of home. When featuring market updates, incorporate clear, digestible infographics. You’re helping people make big decisions, so present the data in a way that’s both visually appealing and easy to understand.
3. Are there accessibility considerations I should be aware of when designing emails?
Absolutely! Inclusivity is key in your email design. Always use alt-text to describe your images – this helps screen readers for the visually impaired understand the content of your email. When choosing fonts, go for clear, sans-serif options for maximum readability, and be sure there’s enough contrast between the text and background colors. There are many online tools to check the color contrast ratios of your design. Additionally, keep your email structure simple. Too many columns or text blocks can be overwhelming for all readers, but especially for those using assistive technologies.
