Has your content marketing strategy been generating the engagement you have been working for? There are several ways you can fine tune your plan in order to help you manage, analyze, and perfect your content. Our marketing team has put together a list of 7 great tips that will help you improve your content marketing plan and receive the results you’ve been waiting for.
1. Create localized content for your newsletters
By filling your newsletter with localized content, you will be providing your clients with relevant information encouraging them to subscribe to your updates. Spend a good amount of time planning out each newsletter and fill each with interesting blogs, updates, current events, and industry articles!
Here are some helpful articles to motivate your newsletter content!
- Intriguing Newsletter Content Ideas for Agents and Marketers
- 8 of the Best Newsletter Examples to Show You How It’s Done
2. Schedule social media posts
Schedule weekly social media posts with planned content to stay organized and consistent. Not only will this give you time to plan each post, but it will also keep you on a constant schedule. Fortunately, there are several tools you can use to plan your social posts.
-HubSpot offers several different tools to help you plan, schedule, and analyze your social posts.
-A complete social media management tool.
–Sprout’s social media marketing platform allows you to create your content, manage your campaigns, engagement and initiatives.
3. Send industry updates to your email lists
–Email marketing is one of the best ways to communicate with your clients. Send your clients industry updates to keep them in the know on best practices and industry updates. In addition to your new listings and your blog, send your clients interesting industry articles.
- Should I Buy an Investment Property in a Flood Zone?
- 6 Surprising Benefits of Buying or Selling Your Home in the Fall
4. Add visuals such as pictures and videos
Spice up your content with less copy and more visuals! According to the Shotzr Realtors and Facebook report, almost 35% of real estate agents frequently post articles on Facebook that receive over two times less engagement than video and about four times less engagement than photos.
- Stock Imagery:
Unsplash
Beautiful, free photos. Gifted by the world’s most generous community of photographers.
Pikwizard
Search hundreds of free stock photos or upgrade to DesignWizard to design and edit your photos.
Stock Snap
Hundreds of high-resolution images added weekly.
Burst
Download free photos to fuel your next project.
Pexels
Free Stock Images.
Pixabay
Stock images, illustrations, graphics and videos.
iStock Photos
Search for whatever images you need.
5. Update your blog with relevant and helpful content
Your blog should be a place where your clients can receive a variety of information. Be sure to create a consistent posting schedule (try once a week!). Ever run out of content ideas for your blog? Check out the rezora blog for ideas!
- 2018 Localized Summer Content
- The Digital Marketing Trifecta: Owned, Earned and Paid Media
- Localized Fall Content Ideas
6. Pay to promote your posts on social media
One of the best ways for your content to reach the audience and numbers you have working for is to pay to promote your posts on social media. Most social apps have promotional tools to help you reach a larger audience. The cost is minimal, and the reward is large!
Tips for managing your promoted posts:
- What you need to know about Social Media analytics for Business
- 7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer
- 8 of the Best Social Media Analytics Tools of 2018
7. Pay attention to your audience’s responses
-When you understand how your audience is responding to your content, you can adapt or answer any questions they might have. Use your audience’s feedback to optimize your content and perfect your social media plan.
