1. Content
According to the Content Marketing Institute’s 2015 Benchmark Report, 86% of B2B businesses are using content for their overall business strategy. They define content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” Content. Is. King.
2. Mobile
There’s an important change being made in Internet history – and it has to do with the way we receive and view content. In 2015, for the first time, the amount of emails viewed on a mobile device was greater than the number of emails viewed on a desktop. This being said, it’s more crucial than ever to adapt and optimize your content to be viewed on mobile devices.
3. Social Media
Over 80% of Americans use some kind of social network. And aside from Google, Facebook is the most visited website in the world. Due to this, 93% of marketers use social media for their business, and 78% of companies now have dedicated social media teams. Needless to say, social media has become a crucial element for most businesses.
4. Newsletters
Newsletters are one of the best ways to build a relationship with your audience through a consistent form of communication. Survey respondents named email newsletters and notifications as their third-favorite means of discovering what a business has to offer. You are in complete control of what this newsletter consists of, so you can tailor this content to make sure it is the most important, most relevant, and being delivered in the most direct way possible.
5. Display Advertising
Display Advertising and Retargeting is essentially another chance to convert a visitor who has already looked into you, and it’s quickly climbing the priority ladder in the digital marketing world. So much so, that the U.S. is predicted to spend $37.36 billion on display advertising by 2017. Leveraging your own audience data to increase your chances of conversion seems like a no brainer to us.
6. Marketing Automation
At this point, 79% of top-performing companies have been using marketing automation for more than 2 years. Using software that helps automate marketing efforts allows you to more effectively market on multiple channels, and tremendously cuts down the time spent on emails, social media, website actions and much more. Get on board with a marketing automation platform and watch your time free up like magic.
These 6 Marketing trends proved themselves in 2015 and they’re here to stay for 2016.
